Easy way to get easy money from Adsense a common question we get is my earnings are declining what can i do? this is a very common situation and it occurs for a number of situations both in and out of your control something that could be out of your control is seasonality for instance, if your site only deals with content that shaped around a specific TV show or time of year that could be a situation of earnings decline that you can't quite control so we're going to focus on other ways of dealing with earnings decline specifically i want to walk you through a performance report you know what to look for and them from there how to action on it the main things in the performance report you want to pay attention to our page views impressions clicks and you're active view metric these four things are greate starter points to understanding what happened to cause the decline in earnings and the different kind of strategies to engage in to improve these things now im not going